Creating digipak

Lunapic is the site that I edited my pictures on. I kept it quite simple as Beyonce's actual CD covers are not that busy. The original front cover looked like this:

After I added text it looked like this:

I decided to make the B different from the rest of the text as this is the logo that Beyonce is famous for.

The back of the digipak originally looked like this:

 

After editing it now looks like this: 

I stuck to my original idea and left the flame in focus while everything else is left blurry

Compared to other digipaks, mine is quite simple. This is simply because I took inspiration from Beyonce's actual CD covers and made mine similar. Most of the time she only has a picture of herself and the title of the album therefore I did the same thing.

Examples of Beyonce's CD covers:

Photos/Intentions for digipak

Now that my music video is recorded, I have decided to progress with my digipak. I did it this way because  while filming, I would get inspired to take a picture of where ever we were filming and then I could decide whether it will fit into my digipak. Here's a picture I have taken for the front cover:

This was taken after doing my first filming session and I found that the red light work well to connote anger. The same sort of image will be for the back of the digipak. The image that I may use for this is:

 

I chose this image as it links with the music video, (there is a scene when she sets fire to some clothes in a bath). however, there is a lot of extra space in the image that I will crop. 

As I decided to use Lunapic for my editing process of the digipak I thought about adding an effect to it, so I may blur the image, but leave the flame in focus. The track listing will be above her head.

For the panels, I will take still images from the music video or take more photographs. 

Digipak Research/Planning

At the beginning of the course, we were shown different digipak templates by our teacher. They all opened out and were appealing to the audiences that they were aimed at. The digipak that was assigned to us was 'The Lemonheads' (shown in posts below). When I was designing my digipak, I referred back to this so I made sure the template was correct and I looked at the text and images to see the positioning of them to make sure that nothing was too obscure. Doing this also allowed me to see what I could make better. One of the ideas that influenced my own digipak was the colour scheme. The digipak for 'The Lemonheads' doesn't use that many colours, this keeps simplicity and doesn't make the digipak look too busy; because of this I have made the main colours of my digipak red, black and white. It is capturing and doesn't make the audience's eyes dart around so much.

Editorial Policy

Site Purpose:
There are various types of purposes for creating our webpage. These include:
1. Promote the artist
2. Make it easy for web users to navigate around the website
3. Provide enough information so that the user isn't left clueless
4. Promote the current releases such as the digipak and music video.
5. Design the webpage so it appeals to people who like the genre of music that I have chosen.

Site Audience:
The main audience that I want to attract are female teenagers (maybe about 14) to those who are older (up or even just after 35) this is because they are the ages that tend to listen and download to music more. The reason why I want to appeal more to women is because Beyonce is a female artist to instantly connects with women rather than males, her music is unisex but some of her songs are female empowering.