Evaluation Question 4

Evaluation Question 3

After carrying out this feedback, I then slotted my audience into a catergory. I chose to label them as 'aspirers', an audience who want to be like my artist with regards to her status in society, clothing and protection. All pretty much agreed as Beyonce as a whole brand is someone who a lot of people look up to. The evidence may also have leaned towards this as I did ask a lot of females about their own feelings towards Beyonce and they all feel as if she embodies the role of a strong, independent woman and that this is a very successful brand to have attatched to yourself.

Evaluation Question 1 & 2

Question 2

Music Video

This is my finished music video, however there are still alterations that I may make due to some of my audience feedback

Music Video - Animatic Version

This is the animated storyboard for my music video. However, there were a lot of limitations with the software therefore many frames got deleted in the beginning and the middle.

Final Digipak

This is the ending product of my digipak. The main colours are red to correspond with the angry nature of the song. It also links in with both my video and website as the red theme flows within all of them

Feedback Form

Feedback from video

1. Gender (circle):  Male              Female

2. What age range do you fall in to? (Circle):      11-15     16-19     20+

3. What music genre do you usually listen to? (Circle more than one if necessary):    R ‘n’ B      Hip Hop      Pop       Rock       Indie     Funky     Other

4. Do you prefer to buy/download legally your music or illegally download it? (Circle):   Buy/download                 illegally download

5. Do you enjoy watching music videos? (Circle):  Yes              No

6. Did you enjoy my music video? (Circle): Yes                  No

7. What did you enjoy the most about my own music video?

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8. What do you think was the main emotion running throughout my video? Do you think the actor portrayed this well?

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9. If you had any improvements to make, what would they be?

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This form will be filled out by 20 people after they  watch my music video. They will be the ones who I get my figures from to complete an audience feedback graph.

Website Link

This is the link to my website: http://www.wix.com/celinemcintosh/beyonceofficial#!

Website Design

We used Wix to create our website.
To begin we had a template, from this we would build our websites until they were complete. My original template looked like this:

I changed a lot when designing my webpage. Firstly the colour scheme was changed to red, and some of the upper navigation keys headings were changed, along with the font. I did this because it linked in with my digipak design, therefore creating a flow between projects. this is what my navigation bar looks like now:

Once this was complete, I changed the pictures to what I had previously taken (some duplicate that on my digipak). I slowly built my website until it was finished.

Website Planning - Analysis of different sites

This is a table showing the three different websites that I analysed. I chose artists that were similar to see if there were similarities or differences. Many things ran parallel with each other such as navigation bars and the fact that there were main colours that flowed through the sites. The pink highlights show the things that I would want to put in my own website as this was a recurring theme in all the sites that I had looked at

Website Planning

One of the tasks we had to do to help plan to create our website was to get a model and annotate it. The picture below shows how we did this:

The text in lighter red points out the 'obvious' and the things that mostly stand out. The text in darker red show how and why this is helpful. 

This task helped when designing our own websites as we were able to see how a successful website should be made. We were also able to see the negatives such as if a page was too busy, this might take away the attention from the artist. Pinpointing the negatives made sure that when creating our website, the same mistakes would not be made.

Website Planning

Our next project is to make a website. Prior to when we design it, the class did a research and planning lesson. This allowed us to get a sense of what 'typical' websites look like and could be our basis of when creating our own. I looked a JLS's webpage: http://www.jlsofficial.com/gb/home/ . From analysing this I made a table and then compared and contrasted it with other websites.

Progress Report

I am still currently behind with work, however filming for my music video is now finished and photos and a sketch of my digipak is now complete. This week I hope to have everything completed and on my blog.