After carrying out this feedback, I then slotted my audience into a catergory. I chose to label them as 'aspirers', an audience who want to be like my artist with regards to her status in society, clothing and protection. All pretty much agreed as Beyonce as a whole brand is someone who a lot of people look up to. The evidence may also have leaned towards this as I did ask a lot of females about their own feelings towards Beyonce and they all feel as if she embodies the role of a strong, independent woman and that this is a very successful brand to have attatched to yourself.
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