As a class, we came up with a brainstorm about all the different conventions that appear in a music video. This took much debate, but after a while we agreed on the following things:
1. All music videos try to convey emotion, especially if it deals with a sad situation. To do this, when editing people usually use slow motion. This emphasises the just shown event that is meant to have an effect on us. Slow motion allows our minds to catch up with whatever has happened.
2. The use of as-live and narrative: This is always used in every music video, however sometimes there can be more narrative or vice versa. There can be incomplete narratives where the audience is left with a cliffhanger, making music videos similar to TV dramas. This could be because of the rise in people watching music videos due to the internet and increasing number of music channels. Therefore, the pressure to make an entertaining is getting higher.
3. The rise in sex: Many music videos today contain sex/minimal clothing. Women artists now flaunt their bodies much more as how they did before and male artists usually get a very attractive woman in their videos if there is a love scene etc.
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