Monday, 16 January 2012

Representational Ideas (digipak)

I want my digipak to mainly appeal to the teenage and adult audiences. Since the artist that I've chosen is a woman (Beyonce) there will automatically be attraction from the female market. The overall message that I want my digipak to portray is that of a strong, independent woman. To do this the first thing I would do is create a bold logo and use bold fonts. For example, Beyonce's usual logo is something like this:


beyonce logo






The logo almost seems like it is written in a vintage font, mainly how royals used to have their names written. This makes all women feel as if they are royal. To make that feeling come out even more, I'm thinking of putting a crown on top of the B. 
Due to the fact that my song, Ring The Alarm, is one of an angry nature, I want the main colours to be red, which is always a sign of danger and warnings. This will also be a main feature colour for my music video, however there will also be the contrasting colour of blue, when the bridge of the song comes in and the mood changes from angry to sad.
The covering font for my digipak will look something like this: 
I chose this font because it resembles the Beyonce logo, with the regal text. Apart from the 'flowing' first letter of each word, the letters that follow are sturdy and have that royal look to it, appealing to girls. 








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